Know Your Rights

Six consumer rights, set out on World Consumer Rights Day. Most people can name one of them. The sixth is the one that makes the other five work.

Every year on 15 March the consumer movement marks World Consumer Rights Day, to raise awareness of what consumers are owed, to demand that those rights are respected, and to protest the market abuses and social injustices that undermine them.
The date comes from a speech. On 15 March 1962 President John F Kennedy sent a special message to the US Congress in which he formally addressed consumer rights, the first world leader to do so. The movement first marked the date in 1983 and has used it since to mobilise action on particular issues and campaigns.
Six rights are worth knowing by name.
The right to safety
Protection against goods and services that are hazardous to life and property. What you buy should meet your immediate need and also serve your long term interest. Before purchasing, insist on quality and on the guarantee, and prefer products carrying a recognised quality mark such as ISI or AGMARK.
The right to be informed
You are entitled to know the quality, quantity, potency, purity, standard and price of what you are being sold. This is what protects you against unfair trade practice.
Insist on the full information before you choose. That is what lets a person act wisely and responsibly, and it is the surest defence against high pressure selling.
The right to choose
Access, wherever possible, to a variety of goods and services at competitive prices. Where a monopoly exists, it means the right to satisfactory quality and to service priced fairly. The right also covers access to basic goods and services.
There is a subtlety here worth noticing. An unrestricted right for a minority to choose can mean the majority is denied its fair share. The right works best in a genuinely competitive market.
The right to be heard
Consumer interests must receive due consideration at the appropriate forums, and consumers are entitled to representation in bodies formed to consider their welfare.
The practical route is organisation. Consumers should form associations that are neither political nor commercial, because those are the bodies that government and others can give a seat on a committee.
The right to seek redressal
Redress against unfair trade practice and against unscrupulous exploitation, including fair settlement of a genuine grievance.
Which requires the complaint to actually be made. An individual grievance is often small in money terms, and that is precisely why people let it go. The impact of the same practice across a whole society can be very large indeed.
The right to consumer education
The right to acquire the knowledge and skill to be an informed consumer throughout life.
This is the one that carries the others. Ignorance among consumers, and particularly among rural consumers, is what their exploitation mainly rests on. Rights that a person does not know about are not rights in any practical sense, and rights that are known but never exercised come to the same thing.
Only when people know what they are owed, and use it, does consumer protection actually arrive.














